Creating Content Isn't the Hard Part Anymore
The Video That Disappeared Last year, a creator spent days preparing a deep dive video. Research. Scripting. Recording. Editing. Everything came together exactly as planned. The video went live on a Tuesday. Comments started coming in. People shared it. A few industry friends mentioned it. For a moment, it felt like all that work had paid off. By the following week, it was already old news. The creator had moved on to the next project. The audience had moved on to the next thing in their feed. The video joined hundreds of other pieces of content sitting quietly in a library. Nothing Was Wrong With It The ideas were still valuable. The advice was still relevant. The stories were still worth hearing. It simply stopped travelling. A few months later, while looking through old content, the creator found a section of that same video. Three minutes. One insight. One example. One moment that had taken hours of experience to learn. It could have been: A short clip A LinkedIn post A discussion ...